Headlines these past weeks announced Macy’s, Kmart, and Sears are closing stores. The Limited “closes all 250 stores, but their website will stay open for business.” More and more major retailers are admitting that the power of E-Commerce is stronger than traditional brick & mortar.
Stores across the country are closing. In my hometown, I just heard Macy’s is closing it’s doors, laying off 53 employees. If you are in any kind of retail business, it is a time of uncertainty…. unless you are moving toward online sales.
Times are changing. Where did you do most of your holiday shopping this year? I went to one store for one gift. The rest of my shopping was online. We are creating this change. We love the ease of ordering from our phone at night sitting on the couch watching TV. We love that things get delivered right to our door. Online shopping is a trend that won’t be leaving soon.
So, what does that mean for those wanting to start a business?
You need to be online.
Many people thought I was a little crazy for starting an online business a few years ago. The idea of network marketing was a little out of the box still, but the fact that Rodan + Fields was a completely digital business is what made me take the leap. I knew the online shopping industry was only going to grow.
Click here to read the article Millennials, Hispanics and Online Sales Are Fueling Growth in $25 Billion Dollar Cosmetics and Skincare Market.
And that has been proven over and over again these past few weeks and even years with stores closing. But it isn’t just shoppers moving to the online trend. Business owners love the model too.
It means that we can have customers not just in one town, but all over the country and the world. It means we don’t have to stock inventory, pay employees, rent, electricity, pricey insurance, and more. It allows us flexibility and time freedom. It allows us to best leverage growing social media marketing. The list goes on.
If you are looking to start your own business, definitely think digital. And I also highly recommend looking into a digital direct sales company. It is the way commerce is moving. You can either stand by and watch or ride the wave.
As always, I would love to connect and am always happy to discuss with you if the Rodan + Fields opportunity or network marketing may be a right fit for you!